Shopify & ecommerce website agency in the West Midlands
On The Road is a Shopify studio at 1 Mill Street, Leamington Spa. We design, build and migrate ecommerce websites for businesses across Birmingham, the Black Country, Coventry and Warwickshire.
Custom builds start from £10k and migrations from £15k, with a fixed quote after a scoping call.
Book an intro call →Ecommerce websites for West Midlands businesses that have outgrown their first site
Most of our clients already sell online. The shop works, but it is holding the business back.
A Magento or WooCommerce site that is hard to run
Plugins that break on update, slow pages and every change needing a developer. We move you to Shopify and keep your rankings.
Shopify migration →Stock out of sync with the ERP
Overselling, manual stock updates and orders re-keyed by hand. We connect Shopify to the system that already runs the business.
Integrations & app development →Trade customers still ordering by phone
Trade pricing, account approval and quick order lists, so your regular buyers can order online.
Trade & B2B without Plus →A catalogue too big for an off-the-shelf theme
Tens of thousands of SKUs need filters, search and templates designed around how people actually find parts.
Custom Shopify design →Work that fits how the region sells
Manufacturers, trade distributors and parts sellers with big catalogues and a system behind the shop. These are the projects closest to that.
Trade and wholesale
A trade hardware distributor with 10K+ SKUs. We built a trade-focused Shopify store with 100% trade-gated pricing and checkout. Product find got 42% faster, and it went from catalogue to live in 5 months.
Parts and big catalogues with an ERP behind them
A Japanese performance parts specialist moved from Magento to Shopify: 80K+ SKUs migrated, custom vehicle-fitment filters and real-time ERP stock sync. Product discovery is 60% faster, and it took 4 months from Magento to live.
Operations and automation
Automation for order routing, stock updates and fulfilment cut manual admin by 55% at Bryars & Bryars, alongside a 28% conversion uplift. At Contamac, automation flows cut manual processing by 70%.
Where we work in the West Midlands
We build ecommerce websites for businesses in Birmingham, Solihull, Coventry, Warwick and Leamington Spa, across the Black Country in Wolverhampton, Walsall, West Bromwich, Dudley, Sandwell, Stourbridge and Halesowen, and further north in Cannock and Tamworth.
Staffordshire, Shropshire and Telford
We also work with businesses in Stoke-on-Trent, Stafford, Telford and Shrewsbury. The work is the same: moving stores onto Shopify, connecting them to the systems behind them, and building for trade buyers as well as retail ones.
Meeting in person
Projects run remotely by default, with regular calls and a shared project board, so your location in the region doesn't change the price or the timeline. Our studio at 1 Mill Street, Leamington Spa, is a real office, not a virtual mailbox. If meeting face to face matters to you, raise it on the intro call.
Book an intro call →What a West Midlands ecommerce website costs with us
These are the same bands as our pricing page. Every project gets a fixed quote after a scoping call.
| Project | Price |
|---|---|
| Theme customisationNew sections, templates and speed work on an existing theme. | £6k – £12k |
| Custom design & buildA bespoke Shopify store, designed and built for your brand. | £10k – £40k |
| Migration & complex buildsMagento or WooCommerce moves, ERP integrations, trade portals, big catalogues. | £15k – £50k+ |
| Upgrade to Shopify PlusMoving an existing Shopify store onto Plus. | From £10k |
| Ongoing supportFixes, improvements and monitoring after launch. | From £2,500/mo |
How much a Shopify store costs in the UK · Shopify Plus · Shopify Plus pricing in the UK
When a cheaper local builder is the better choice
If you need a first online shop with a small catalogue and no integrations, a starter build from a local freelancer or small studio will do the job for a few thousand pounds, and that is the better use of your money. We are the right fit once the shop has outgrown that: a platform migration, a big catalogue, trade pricing, or an ERP that needs to talk to Shopify.
Shopify, WooCommerce or Magento?
We build on Shopify because it takes hosting, security, updates and checkout off your plate. For most West Midlands businesses selling online, that means fewer emergency fixes, a faster store and a team that can update products without a developer. Shopify's apps and APIs also make it straightforward to connect an ERP, a stock system or a trade portal.
Staying on WooCommerce is fine if your shop is small, it runs smoothly and your team is happy maintaining WordPress. Magento is harder to justify: upgrades and hosting are expensive, and most of the stores we migrate come from it. If you are weighing it up, read our guides to moving from WooCommerce to Shopify and migrating from Magento to Shopify.
How a project runs
Every project follows the same four stages, with a fixed price agreed before any build work starts.
Discovery and fixed quote
A scoping call on your catalogue, systems and goals, then a fixed price.
Design and build
Store design, theme build, data migration and integrations.
Testing
Checkout, stock sync, redirects and devices tested before launch.
Launch and support
A careful go-live, then support to keep the store fast and growing.
West Midlands ecommerce questions
Who builds Shopify and ecommerce websites in the West Midlands?
On The Road is a Shopify studio at 1 Mill Street, Leamington Spa, that designs, builds and migrates ecommerce websites for businesses across the West Midlands, including Birmingham, Coventry, Wolverhampton, Walsall, West Bromwich and the wider Black Country. It has shipped more than 150 Shopify stores and specialises in migrations from Magento and WooCommerce, ERP integrations and trade or B2B stores. Custom builds start from £10,000 and migrations from £15,000, with a fixed quote after a scoping call.
Do you work with businesses in Wolverhampton, Walsall, West Bromwich, Dudley and the Black Country?
Yes. On The Road builds and migrates Shopify stores for businesses across the Black Country, including Wolverhampton, Walsall, West Bromwich, Dudley, Sandwell, Stourbridge and Halesowen, from its studio in Leamington Spa. Projects run remotely by default, so where you are in the region makes no difference to price or timeline.
How much does an ecommerce website cost from a West Midlands agency?
It depends on the job. Small starter shops from local freelancers and studios can cost a few thousand pounds. At On The Road, a West Midlands Shopify studio, theme customisation runs £6,000–£12,000, a custom design and build £10,000–£40,000, and a migration or complex build with integrations £15,000–£50,000+, with ongoing support from £2,500 a month. Every project gets a fixed quote after a scoping call.
Can a West Midlands Shopify agency move my Magento store and connect it to our ERP?
Yes. On The Road migrated Torque GT, a UK Japanese performance parts retailer, from Magento to Shopify in four months. It moved more than 80,000 SKUs, kept products, orders and customers, built custom vehicle-fitment filters and connected the store to the company's ERP for real-time stock and order sync. WooCommerce migrations follow the same process: map the data, keep the URLs ranking with redirects, then connect the systems behind the shop.
Can we meet in person?
Projects run remotely by default, with calls and a shared project board. The studio at 1 Mill Street, Leamington Spa, is a real office, not a virtual mailbox. Raise it on the intro call and we will agree what suits your project.
Should I use you or a cheaper local website builder?
If you need a first online shop with a small catalogue and no integrations, a starter build from a local freelancer or small studio will do the job for a few thousand pounds, and that is the better spend. On The Road is the right fit when the shop has outgrown that: a migration from Magento or WooCommerce, a large catalogue, trade pricing, or an ERP or stock system that needs to talk to Shopify.
Outgrown your online shop?
Tell us what you sell and what sits behind the shop. We'll tell you straight whether we're the right fit. You can also send a project brief.
Book an intro call →