Shopify stores, engineered to convert and built to last.
On The Road is a Shopify agency in Leamington Spa, West Midlands. We design, build and migrate stores for ambitious brands — custom work, no cookie-cutter themes — and we stay on after launch to keep things fast and converting.
/150+ STORES SHIPPED/MIGRATIONS A SPECIALITY/UK-BASED, GLOBAL CLIENTSTrusted by
A few stores we're proud of.
RVinyl→
Anchor Crafts→
Torque GT→
Hart Wholesale→
GES→
End-to-end Shopify, from first sketch to ongoing growth.
Six things we do well. We'll happily take the whole build, or slot in alongside your team for a specific piece.
Custom Shopify design & build
Bespoke, conversion-focused storefronts that reflect your brand — not a marketplace theme.
Platform migration
Move from Magento, Cart.com, WooCommerce or BigCommerce — with data, SEO and uptime intact.
Custom app & integration development
ERP, middleware, headless builds and private apps that solve the problems themes can't.
Marketing & growth
SEO, email automation, paid, and conversion-rate work driven by what the analytics actually say.
AI integration & automation
Practical automation where it earns its keep — recommendations, support and back-office workflows.
Ongoing support & optimisation
We don't disappear at launch. Monitoring, fixes, A/B tests and steady improvement.
A steady process, no surprises.
Discovery & strategy
We dig into your business, customers and goals, and map a realistic plan.
Design & development
Pixel-considered design and clean, maintainable Liquid and front-end code.
Testing & optimisation
We test across devices and tune for speed and conversion before anything ships.
Launch & support
A careful launch, then ongoing support to keep the store fast and growing.
We needed a headless commerce setup that could scale with our growth. On the Road delivered beyond expectations — our page-speed scores are now 98/100 and mobile conversions have more than doubled.
A Shopify studio in the West Midlands, working across the UK.
We are based at 1 Mill Street, Leamington Spa. The studio works with merchants in the West Midlands — including Birmingham, Coventry and Warwick — and with teams in Manchester and London. Projects are remote by default; the address is a real office, not a virtual mailbox.
“Shopify agency” on its own is a crowded search. The work we are set up to win is specific: a Magento or WooCommerce migration, a custom theme, Shopify Plus, or an integration your current stack cannot do. Custom builds are quoted from £15k, complex migrations from £25k, both fixed after a scoping call.
If you are comparing studios, read a case study and the pricing page before the intro call. You will get a straight answer on fit, timeline and whether a theme — rather than a headless rebuild — is the better spend.
Have a Shopify project in mind?
Tell us what you're building or where you're stuck. We'll be honest about whether we're the right fit.
Start a project →